Dec 22 2008
Apple (macintosh computer) - 1984
1984 is a television commercial launched by Apple Inc. in 1984 to promote the Macintosh personal computer in the United States. Directed by Ridley Scott, the commercial first aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing red shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple’s Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother an implied representation of IBM played by David Graham.1 This was followed by an on-screen message and accompanying voice over by actor Edward Grover: "On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984." At the end, the Apple "rainbow bitten apple" logo is shown on a black background.
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Tags:
1984 Ads Apple Big Brother Super Bowl Commercials Ibm Ibook IMac Steve Jobs Mac Macintosh Os Computers Power Powerbook Powermac
Categories: Science & Tech
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